South London based brand... Talent borrows, genius steals.

"Oiboy is bringing the sharpest satirical edge to fashion's bootlegging trend, the label's arch re-workings of household names on tees, such as it's geezer-chic 'Darling' play on the Carling Lager logo and it's 'Brokelads' anagram of Ladbrokes, are beautifully clever yet simple and stark".

- British GQ Style